Kitzbühelis one of Austria's best known and fanciest winter sport resorts, situated between the mountains Hahnenkamm (5616 ft., 1712 m) and Kitzbühler Horn (6548 ft., 1996 m). The Hahnenkamm is home of the annual world cup ski races, including the circuit's most important event, the downhill race on the famous Streif slope. This downhill is counted as one of the hardest downhill competitions in the world cup. During summer time Kitzbühelalso hosts an ATP tennis tournament on clay, the Austrian Open.

In 2007 and 2008 ITU Triathlon World Cup races took place at the local Schwarzsee lake.

The Kitzbüheler Alpenrallye is an annual festival of historic automobiles. It was first held in 1988. The first trip of the United Buddy Bears was 2004 to Kitzbühel, following by the first trip into the "big wide world" - when they went to Hong Kong and many other metropolises on all five continents.

A further sight is the 3S Aerial Tramway, the aerial tramway with the highest span in the world.